The social networking scene is a buzz about Pinterest and Facebook
timeline this month.
has been a well kept secret amongst the Ladies.
It is a social networking site that has been up and running since
2010 but suddenly caught the eye of online marketers.
Members "pin" images from websites they like. The images
can be products they want for a special occassion (like a wedding),
stuff for their home, cute stuff and helpful infographics they find.
Just like the other social networks, you follow people's "boards"
and people follow yours.
The reason marketers like it is that it can be great exposure for
your business or blog.
Pinterest just changed the layout of individual's pages tonight
as this newsletter was written. Check out our Pinterest
page to see the new look.
Back in mid February when How
You Could Get Sued For Using Pinterest was published on Read
Write Web there was a sudden concern about copyright infringement
on Pinterest. Pinterest in their terms
of use clearly puts on onus on the users to make sure credit
is given to the rightful owner of the image and of course that you
were not infringing on the owner's copyright ownership by pinning
their image. Lesson: make sure you research that
the right person is given credit for the image and it is allowed
to be shared before you pin it or repin something someone else pinned.
Now from a website/blog owner's point of view there are a couple
of things you can do if you want to participate or not.
- You can add a PinIt button to your pages to make it easier for
people to share your pages/products. If you do this it is possible
to prepopulate the image name and description so the Pinner doesn't
have to fill out the description. This does not stop them from
changing the description though. Just an attempt to get your preferred
Note: Members can use the PinIt bookmarklet
to pin things from your site even if you do not have a PinIt
button on the page. Which leads us to the next point.
- If you do not want your pages pinned on Pinterest there is special
coding you can put in the head of your pages to stop the PinIt
Note: This only stops people using the PinIt Bookmarklet.
They could copy your image to their computer then upload while
logged into Pinterest to their board.
If you are interested in participating in Pinterest or not, contact
us and we will set you up which ever way you decide is best
for your business.
Facebook Business Pages
Those of you who already have a personal page on Facebook probably
already heard about them changing the look of your Wall (a.k.a.
Timeline). Well, they are changing the Timelines for business pages
also. You have until March 30, 2011 to change your business page
over to the new look or they will do it automatically for you on
The new look will require a top image they are calling a cover
image. We did ours
last weekend. There are specific rules as to what you can and cannot
put on your business cover image.
The other thing that is changing is that your Welcome page can
not be forced as the first page people see when they visit your
business page. If you have a Welcome page it now is accessed via
a button below your cover image.
If you need help with setting up your cover image, contact